Press release 18 June 2024.
GRiD, the industry body that promotes the value of providing financial protection for employees to government, policymakers, stakeholders and employers, has today shared its new visual identity and improved website.
The brand renovation aims to reach a wider audience and generate greater awareness and understanding of group risk products and their benefits for employers and their staff.
The new logo and colour palette are brighter, fresher and more eye-catching, and will be applied to all assets including a new website. Not only is the new site more appealing but users will find the site easier to navigate: The Knowledge Centre remains a core feature as it is hugely utilised by members and the industry as whole.
Barry Waring, Chair of GRiD’s Raising the Profile Working Group, who has led both projects, said: “We’ve grown significantly since our last brand refresh, and the industry has extended its proposition in all areas, so we needed a look and feel that reflects the organisation that we are today and that will stand us in good stead for the future.
“Our members are some of the most forward-thinking organisations in the industry and there are significant opportunities ahead, so it is important to ensure that our visual brand is on par with the great strides we are making.”
Since its launch in 1988, GRiD has grown its membership to over 73 organisations including the UK’s leading insurers, reinsurers, suppliers and employee benefits advisers. Its members gain privileged access to output from the various working groups, including consultation responses, regulatory updates, employer research, pan industry claims data and access to keynote speakers at member meetings.
Barry Waring concluded: “Considering the huge pressures that both employers and employees face today, group risk products have never been more relevant or needed. As a collective voice, we have the ability to move group risk further up the political and social agenda and ensure more people have access to financial protection for themselves and their families. Our brand refresh is the next step in this journey.”
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For further information please contact:
Ali Cort
SMUK Marketing and PR
Acort@smuk.org.uk
Mob: 07887 484247
Katharine Moxham
Spokesperson for GRiD
Katharine.moxham@grouprisk.org.uk
Mob: 07887 512508
Notes for editors
About GRiD
Group Risk Development (GRiD) is the industry body for the group risk sector, promoting the value to UK businesses of providing financial protection for their staff, enhancing their well-being and improving employee engagement. Our membership includes insurers, reinsurers, intermediaries and those operating in (or with other interests in) the UK group risk market. Together this forms a collective wealth of experience built over many years. Under the chairmanship of Colin Fitzgerald (Distribution Director – Group Protection, L&G Retail) GRiD aims to promote group risk through a collective voice to Government, policymakers, stakeholders and employers.
GRiD works with government departments and regulators involved in legislation and regulation affecting group risk benefits, and with other organisations involved in the benefits and financial protection arenas. GRiD also seeks to enhance the industry’s standing by encouraging best practice and by participating in industry-wide initiatives such as the professional qualification in group risk managed jointly with the Chartered Insurance Institute.
GRiD’s media activity aims to generate a wider awareness and understanding of group risk products and their benefits for employers and employees.
GRiD’s dedicated spokesperson, Katharine Moxham, provides expert media comment on a full range of group risk issues.
www.grouprisk.org.uk
Follow Katharine Moxham on Twitter @KMoxham
