World suicide prevention day: benefits won’t help if they are not appreciated  

Press release 5 September 2022.

New research shows only 53% of staff appreciate benefits ‘very much’.

Suicide is preventable. Employee benefits can and do help to prevent suicide in many ways – from providing access to mental health support such as counselling, to help with debt and money worries. However, employee benefits can only help if they are utilised and appreciated.

GRiD, the industry body for the group risk sector, has carried out extensive research into employee benefits and whether they are well-received1. Undertaken among over 500 HR decision makers in companies of all sizes across the UK, the research has been released by GRiD today to coincide with World Suicide Prevention Day on 10 September. It reveals that only 53% of companies say their staff appreciate their employee benefits ‘very much’. 

Katharine Moxham, spokesperson for GRiD, says: “If employees don’t appreciate their benefits, then it is going to be difficult for them to achieve what they are designed to do.

“For this World Suicide Prevention Day, we would like to highlight how important it is that employers don’t just put benefits in place, but that they regularly tell their staff what support is available, actively encourage them to use it, and measure how much it’s utilised and appreciated. This is the best way to ensure benefits do what they’re designed to, which is particularly important in terms of accessing support for mental health.”

Lack of measurement

The research found that only 51% of employers even measure staff appreciation of benefits. This decreases and increases in line with numbers of employees: with the smallest companies being least likely to measure appreciation of benefits, and large corporates the most likely to assess how they are valued.

When it comes to measuring staff appreciation of benefits, the most popular methods are through informal feedback to managers or HR professionals, or through formal survey. Both of these methods are used by 41% of employers. The next most popular options are a suggestion box and employee benefits forums or working groups, both used by 38% of companies.

Management information (MI) on utilisation of benefits is the least popular option, only used by 16% of employers. This is a missed opportunity to gauge how much a benefit is really used and is a good option in conjunction with other methods to understand how employees value benefits on offer.

Worrying indifference

The survey revealed that of those companies that measure appreciation of benefits, 42% said their employees only ‘somewhat’ appreciate them.

Katharine Moxham comments: “There is a concerning set of circumstances in which employees seem to be blasé or indifferent to the benefits they are provided. Preventing ill health, both physical and mental, is a key reason for offering health and wellbeing benefits. Employer-sponsored life assurance, income protection and critical illness all include a great deal of support for mental wellbeing. But if these benefits are not being communicated and appreciated, then they are not able to perform to their full potential and wellbeing may suffer as a result.

“Suicide is preventable, and the support within employee benefits can help with this. Employers can play their part by joining in with this year’s theme creating hope through action and boosting understanding and appreciation of the benefits they have in place to support their people. This will in turn lead to better mental health outcomes.”



  1. Released 5 September 2022, the research was undertaken by Opinium during January 2022 among 501 HR decision-makers and 1,212 employees at UK businesses.

Notes for editors

Key findings:

Do you measure staff appreciation of benefits?



Micro (2-9 employees)

Small (10-49 employees)

Medium (50-249 employees)

Large (250+ employees)













How do you measure staff appreciation of benefits?

Informal feedback to managers, HR, employee benefits or wellbeing champions

41 %

Formal staff survey

41 %

Suggestion / feedback box

38 %

Employee benefits forum / focus group / working group

38 %

Email box for employee benefits-related feedback

30 %

Benefits / health promotion days: where providers are invited to our premises to engage with staff

29 %

Online activities that measure clickthrough rates on certain topics, e.g. on company intranet

25 %

Insurance claims analysis / feedback

24 %

MI on how much a benefit is utilised

16 %


1 %

Based on your measurements, do your staff appreciate the benefits you provide?

Yes, very much

53 %

Yes, somewhat

42 %

No, not very much

3 %

No, not at all

1 %

Not sure

1 %


For further information please contact:

Sharon Mason 
SMUK Marketing and PR 
Mob: 07747 611773
Land: 01252 843350

Katharine Moxham
Spokesperson for GRiD
Mob: 07887 512508

About GRiD

Group Risk Development (GRiD) is the industry body for the group risk sector, promoting the value to UK businesses of providing financial protection for their staff, enhancing their wellbeing and improving employee engagement. Our membership includes insurers, reinsurers, intermediaries and those operating in (or with other interests in) the UK group risk market. Together this forms a collective wealth of experience built over many years. Under the chairmanship of Paul White (head of technical, Howden Employee Benefits & Wellbeing) GRiD aims to promote group risk through a collective voice to Government, policymakers, stakeholders and employers.

GRiD works with government departments and regulators involved in legislation and regulation affecting group risk benefits, and with other organisations involved in the benefits and financial protection arenas. GRiD also seeks to enhance the industry’s standing by encouraging best practice and by participating in industry-wide initiatives such as the professional qualification in group risk managed jointly with the Chartered Insurance Institute.

GRiD’s media activity aims to generate a wider awareness and understanding of group risk products and their benefits for employers and employees.

GRiD’s dedicated spokesperson, Katharine Moxham, provides expert media comment on a full range of group risk issues.

Follow Katharine Moxham on Twitter @KMoxham