Sixty per cent of HR decision-makers have not reviewed the corporate identity of their organisation in light of the pandemic, according to research*. The industry body for the group risk protection sector believes this is a missed opportunity as employers are now competing for talent and employees are seeking out employers who are visible and genuine in their approach to supporting staff.

Katharine Moxham, spokesperson for GRiD said: “The job market is pretty brutal for employers right now. However, those organisations who took steps to support their staff during the pandemic and whose reputation was subsequently enhanced should be feeling more confident. Those whose corporate identity remained as words and not actions might be feeling less secure about meeting their recruitment needs.”

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