Nearly 60 per cent of HR decision-makers have not reassessed their company’s corporate identity in light of the pandemic, according to research from Grid.

According to the industry body for group risk prevention, this is a missed opportunity, as employers compete for talent, and employees seek employers who are visible and genuine in their support of their employees.

Over half or 52 per cent of those that reviewed their corporate identity after the pandemic saw that their employees required more help and reinvented themselves as a more caring employer by providing additional support and benefits.

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