By Sam Barrett 2 September 2021.
Need to know:
- Too much technical information is a turn-off when it comes to raising awareness of group risk benefits.
- Focusing on the embedded health and wellbeing services enables employers to communicate group risk regularly and with messages that will be relevant to more employees.
- Simple steps such as changing a group risk product name and producing total reward statements can help to increase awareness.
Group risk benefits are a valuable part of an employee’s reward package, providing the reassurance of financial protection alongside a mix of health and wellbeing services. But, with employees often misunderstanding what’s on offer, employers need to consider a communications reboot.
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