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Employee Benefits Magazine - Do group risk benefits need a different communications approach?

By Sam Barrett 2 September 2021.

Need to know:

  • Too much technical information is a turn-off when it comes to raising awareness of group risk benefits.
  • Focusing on the embedded health and wellbeing services enables employers to communicate group risk regularly and with messages that will be relevant to more employees.
  • Simple steps such as changing a group risk product name and producing total reward statements can help to increase awareness.

Group risk benefits are a valuable part of an employee’s reward package, providing the reassurance of financial protection alongside a mix of health and wellbeing services. But, with employees often misunderstanding what’s on offer, employers need to consider a communications reboot.

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