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Health & Protection - Employers failing to promote benefit packages enough during recruitment process

By David Sawers 7 January 2021.

Employers are being urged to do more to promote the employee benefits that they offer to staff as part of the recruitment process.

The Office for National Statistics estimates there were 547,000 job vacancies in the UK Sep-Nov 2020, and with January being a prime time for recruitment, this is particularly relevant.

Research carried out for GRiD, the group risk trade body, shows that “all too often” employers fail to promote the perks after an offer has been accepted.

Just 22% of organisations promote employee benefits prior to recruitment – for example, in job advertisements – and only a quarter (25%) include any mention of employee benefits before day one of employment, such as in an offer letter.

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