Support services are becoming integral to group risk products.
Square Health, a provider of medical support services, has joined the group risk industry association GRiD.
It comes as embedded support services become increasingly popular and integral to group risk products.
The move is designed to help Square Health work more closely with the industry.
Steve Casey, marketing director of Square Health, said the provider wants to be part of the debate on how added-value services are shaped, positioned and offered.
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