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Employee Benefits Magazine - Group risk benefits can encourage better health behaviours

By Katharine Moxham 12 November 2019.

The group risk industry has long understood the importance, not only of early interventions, but also of preventative measures and encouraging better health behaviours in the first place. That is why group risk products, such as employer-sponsored life assurance, income protection and critical illness benefits, are focused on so much more than just a payout.

The group risk industry recognised relatively early that support to enable employees to return to work was not only in the interests of the employee, but also the employer.

Group income protection (GIP), in particular, plays a significant role in supporting employers to help their people through difficult or distracting times, keeping individuals with disabilities in the workplace and getting staff back to work after a period of ill-health, thus significantly reducing sickness absence, as well as supporting the fact that good work is good for you.

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