According to research* carried out by GRiD, the group risk protection industry body, 42% of companies don’t measure staff appreciation of benefits.

It takes time and resources to offer benefits to staff, and, in addition to helping companies support their staff, they are also an excellent recruitment, retention and engagement tool. If companies don’t measure how much they are valued, they’re missing a trick, says GRiD.

Support recruitment and retention
Asking which benefits are most appreciated gives employers great insight. It can show which benefits are understood, whether or not they add any value for an employee, and which ones are most relevant – to a workforce as whole and to specific demographics. It can help employers decide which benefits to enhance and which ones could be ditched.

When companies are competing for talent, employee benefits can be a great differentiator. A comprehensive employee benefits package demonstrates how much a company cares about its staff and can be a reason to join.

When employers don’t know which benefits are valued, they don’t know which are going to work harder for them when trying to recruit. The same applies when they’re looking to engage and retain their workforce.

So it’s crucial that employers understand how much their employee benefits are appreciated.

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