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HR Magazine - Employers not measuring the impact of employee benefits

By Rachel Muller-Heyndik.

Organisations could be in the dark about which perks their workforces value most.

More than two-fifths (42%) of HR decision-makers don’t measure staff appreciation of the benefits they offer, meaning organisations could be missing out on key insight into which perks employees value most, according to group risk lobbyist GRiD.

Its research, which surveyed 500 HR professionals, found that almost a quarter (22%) of employers admitted their biggest challenge was knowing which benefits to offer staff. However, despite this lack of insight, more than half (58%) continued to fund benefits programmes.

The research also suggested that where companies do measure the impact of benefits they may be “pleasantly surprised” to see staff appreciate them. Of those that do measure workforce appreciation, 55% believe employees value their benefits very much. Of those that don’t measure, only 25% believe their staff value their benefits very much.

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