Companies not measuring how much they are valued are missing a trick, says GRiD.

A survey of 500 HR directors by group risk trade body GRiD has revealed that 42% of companies do not measure staff appreciation of employee benefits.

Of those that do measure staff appreciation, 55% said they believe their staff value their benefits very much. However those that do not measure how much their staff value their benefits said only 25% value them very much.

GRiD added that employee benefits are an excellent recruitment, retention and engagement tool, so by not measuring staff appreciation employers are potentially losing out.

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