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People Management - Two-fifths of employers not measuring impact of benefits, according to research

By Elizabeth Howlett.

Experts warn companies that fail to take stock of which perks are adding value are ‘only doing half a job’.

More than two-fifths of employers are not measuring the impact of the benefits they offer, as experts warn of a “general failure” of HR professionals to collect feedback from staff on their benefits policies.

A poll of 500 HR professionals found that 42 per cent of employers were not taking stock of what benefits were most valued by their workforce, potentially missing out on valuable insight into the return on investment from their benefits spend, new research suggests.

Similarly, 22 per cent of employers admitted their biggest challenge was knowing what benefits to offer staff.

The survey – conducted by Group Risk Development (GRiD) – also discovered that, despite this lack of visibility, more than half (58 per cent) of respondents continued to fund ongoing benefit commitments.

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