By Imogen Tew.
Advisers should make an effort to speak to their corporate clients about group protection, an industry body has said, as research showed employers struggled to manage their employees' needs.
Katharine Moxham, spokesperson for Grid, the industry body for group protection, said it made "good business sense" for advisers to talk about group risk. She said the world of employee benefits had changed as auto-enrolment and other measures meant conversations about employee benefits were opening up.
This in turn was providing advisers with the opportunity to consult with employers on group risk, she said.
She also thought there was increased competition for client retention in the adviser space as “proving value and demonstrating return” had “never been tougher”.
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