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Employee Benefits Magazine - How can employers promote group risk to increase interest?

By Katharine Moxham 7 January 2019.

Employers want to provide an engaging package for their people. As part of that package, group risk benefits, such as employer-sponsored life assurance, income protection and critical illness, throw out a financial lifeline when it is most needed. However, these benefits can be wallflowers because they provide for catastrophic events, and not the everyday.

That is why group risk providers give access to a wide range of supportive services, which complement their offering and help people through difficult or challenging times. These can be used daily by employees, line managers and organisations, even if a claim is never made.

Although many employees are included in group risk benefit policies without actively opting in, they do need to engage with the support that comes along with these products. This can include employee assistance programmes (EAPs), access to talking therapies, mental wellbeing support, practical advice and much more. Employees can only engage if they know about what is available.

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