Group risk benefits, such as life insurance and income protection, have been around for close to 200 years. And, while their objective has not changed significantly, employers are now using them in a much more strategic way.

Rather than provide group risk products simply as a perk or to match competitors, employers are looking for a return on investment on these benefits. John Kerr, director of group risk at Kerr Henderson, says: “Group risk benefits used to warrant a line or two in the employee handbook, with very few people even knowing they were part of their package. “Today though, they’re seen as a benefit for employees and employers alike, so they’re much more high profile. Employers want their staff to use them.”

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